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Some
do's.
Embrace
for continued success.
Think logos are important.
Spend time getting it right.
Change if it is not working.
Use on every touch point.
Make it look confident.
And don'ts.
Ignore at your corporate
peril.
Discount good design.
Stick with a bad design.
Tell staff it doesn't matter.
Tell clients it doesn't matter.
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A
good corporate design appeals to its
target audience.
The design
process does not start with the
design, that will more than likely end up with a
logo that pays no attention to the likes or dislikes
of the target audience.
Our process
starts with the uniqueness
of the client and profiling their target audience.
Start with
the basics and everything starts
falling confidently into place as you design.
We have designed
the corporate images
and product brands for a disparate client array.
From Sage, Pinnacle, IBM, the Catholic Church,
the business travel division of British Airways,
trademark attorney, phone company, architects,
business advisory firms, defence contractor,
transport firms, outdoor clothing company, law
firms, accountants, and property developers.
Once we have
completed a corporate
image we can then give you all the Word doc
templates for your stationery including invoices
and statements, and then apply the new image
to your marketing collateral, your building, your
packaging, and your web site.
All done in-house,
all touched by the same
hands, so the message you take to the market
place is cohesive, consistent,
and remembered.
Logos
are incredibly important. Every day
we read of one logo buying another for a vast,
often unimaginable sum.
All this corporate
bustle attributed to a simple
corporate logo that we can instantly conjure up,
materialising between our sparking synapses.
Are logos
really that instantly simple?
Perhaps just
a few lines and fashionable
colours hodgepodged together?
These mini
things are representations of
often massive corporations, just a little compressed.
Each can sometimes
be as much as a global
head office spread of fifteen acres squeezed into a
web plot just fifteen ico file pixels square.
Every touch
point with others, from posting
an invoice, to wrapping a parcel, to getting a web
site hit promotes your corporate image.
Get it right
and the rewards can be immense.
It has to
appeal to your market, it has to look
good printed on stationery, must look good when
reduced for a web site, and enlarged for signage.
Logos can
certainly look simple, but the long
process in getting them right is certainly complex.
--
Telephone
+61 2 8356 9799.
Happy
to talk about the quality and resolve we can duly apply.
Marshall Group.
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In
brief.
a.
To design a corporate image that is successful within its intended market
it must be built up from the fundamental uniqueness of the client, not
built around a current design fashion.
b.
Corporate logo design is incredibly important when trying to appeal and
sell to a market, or when rewriting and reinvigorating the impression
of a staid corporation.
c.
Logos must work on every touch point from card to building signage.
--
Only genuine
inquiries. Here.
No hawkers
or canvassers allowed.
--
Both words and
style copyright protected.
This page last fiddled with in October 2020.
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