Having a much better product than your
competitor is certainly a welcome burly leg up
in the marketing stakes.
          But it does not guarantee a single sale.
          You may know all of its advantages but
unless your market shares your rose coloured
view you are in for a hard sales slog.
          Educating your whole market could take
the better part of a five year plan the old way.
          A much faster way is to break your market
up into verticals, and educate each, one at a
time, on exactly how your offering solves the
problems they uniquely face each day.
          You do not have to know each vertical
market and its problems intimately because we
have made that one of our unique lots in life.
          We can write and create your collateral
in terms of just what the vertical wants to buy,
not in terms of what you want to sell.
           We will also brief your sales team on the
vertical, its history, its pressures, its larger than
life personalities, and its problems.
          They will sound like true experts on each
vertical market you target.
          And we will mentor each team member as
they approach our vertical database.
          Your salespeople will speak the strange
language of the vertical, and feel at home bandying
about terms only heard within.
          And all the while your competitors will be
vainly waiting for any lead to call so they can try
to sell them a generic product to an industry they
know nothing about.
          Wish them luck.
          All of a sudden you will realise that having
the best product is not your greatest advantage.
          Your greatest advantage will be having the
best knowledge of your prospects.
          Your prospects will see you as standing
out from the bunch because you understand their
unique industry.
          Your prospects will trust you because they
have seen you speak at their industry functions.
          Your prospects will rely on you because
they have spoken to you at their special interest
group meetings.
          All this specialist knowledge we can bring
to you with each vertical you want to target.
          Each of your salespeople will become an
industry specialist in mere weeks, not long years.

--

Telephone +61 2 8356 9799.
Happy to talk about the quality and resolve we can duly apply.
Marshall Group.

In brief.
a. Better knowledge of exactly what your prospects want to buy will lead to more sales than just having a better product sitting on your shelves.
b. Divide your market into verticals and become a trusted, first-choice partner in each.
c. Use our databases of each vertical to know the name, telephone number, contact details of each prospect, and those in their decision making team.

--

Only genuine inquiries. Here.
No hawkers or canvassers allowed.

--

Both words and style copyright protected.
This page last fiddled with in October 2020.