As well as creating a corporate language style
that is used across each of our communications a
number system is in place for each unique market
differentiation theme, and each unique theme carrier.
          For example our theme on vertical marketing
is listed as No1, and corporate design as No3.
          And message carriers like recent newspaper
and magazine ad samples is listed as No9, and a
client presentation as No12.
           This system ensures that we always stay
on message across all contacts with prospects,
and clients.
          This is a methodology we use only on our
own work, and not a recommendation for clients.
          For us it makes the construction of our own
communication pieces straightforward, and always
understandable by prospects both in argument
reasoning, and descriptive content.
          It means that at all times we know what
we want to say to a prospect, and exactly what
items we need to ensure they read, or be sent.
          This becomes even more important when
we are presenting to a board, or a team of decision
makers. And vitally important if we can not get to
meet with each decision maker.
          For clients we create a corporate language
style when we are creating their corporate visual
language style. This is a book of unique created
phrases, choice of the style of words to be used,
and important words to be repeated. Often words
for different generations, hinting at different social
classes, even being purposely modern or retro.
          This style is determined from profiling the
client's intended prospects. We create a language
that uses words they want to read, and messages
they want to hear.
          For clients, the design of the visual language
even extends to how the words look on a page,
and how they are used grammatically.
          As said already, for us it is different.
          We only ever have five clients at a time with
most of them very long term, so we do not need to
be constantly appealing to prospects.
          So our numerical system is based solely on
our irregular internal needs of being able to quickly
create new pieces when needed, with as little time
spent on our own cause as possible.
          And its groundings in classical Helvetica, and
a monotone of black, greys and white assists with
being on message that simplicity is for sale.

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Telephone +61 2 8356 9799.
Happy to talk about the quality and resolve we can duly apply.
Marshall Group.

In brief.
a. To maintain a focus on our own marketing messages that we think define us we use a number system.
b. This numerical system relates to all our mediums including web pages, and electronic documents.
c. For all clients we create a corporate language style that will appeal to their target audience, and keep them on message across all they say, and do.

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Only genuine inquiries. Here.
No hawkers or canvassers allowed.

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This page last fiddled with in October 2020.