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Some do's.
Embrace
for continued success.
Reveal your uniqueness.
Take away the unneeded.
Distill your own style.
Stand out in a crowd.
Have a confident sell.
And don'ts.
Ignore at your
corporate peril.
Follow a marketing fashion.
Do what everyone else is.
Bury your unique style.
Keep on adding extras.
Make messages busy.
Home.
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Doors
opened in 1976 as simply Marshall and
Associates.
Which sounds
all very brown shag pile now.
But that was
the big trend in nomenclature
for creative firms way back then.
Everyone
from bow tie accountants to
polo necked architects did it.
Our name has
changed but we are still
bound to the same minimalist philosophy we
began with. Less is more.
Now for us,
practising in this dark art of
marketing, that means stripping away all the
unnecessary text and imagery from a product,
service, or corporate image, and then giving
emphasis to its fundamental uniqueness.
This is then
a minimalist philosophy in
strategy, not in design. Tad different from the norm.
Many of our
web and ebrochure layouts,
and corporate images look decidedly rich, and lush.
Not at all
what you would expect from a
seemingly concrete and glass minimalist mindset.
It has served
us well, as our clients have
told us since 1976 that our eyes have been on
them and not dancing with another called fashion.
Dancing
with this fashion cad can be a little
dangerous. If you base working today on winning
the heart of fashion it will betray you as it changes
its mind without even a whisper of a warning.
Our daily
hankering to promote the core
uniqueness of our clients, and their offerings has
meant we have completed marketing campaigns
for some of the biggest corporations of our time.
These include
Unilever, Lend Lease, Nestle,
Xerox, ANZ, IBM, Prudential, Samsung, Chubb,
Sun, Epson, Rothschild, Amdahl, and 3M.
It has also
meant that our work has been
treasured by much smaller firms as HealthCube,
Triosoft, InterCall, Sybase, Mirvac, Solution 6,
Peregrine, Brio, Catalyst, Pinnacle, and SAS.
Back in 1976
we could not have seen what
an advantage our approach would prove to be.
From these
basic building blocks we can
construct any manner of communication.
We have designed
the best stand at The
Sydney Motor Show, won the Polaroid award for
Best Ad of the Year, and also won the Sydney
Morning Herald Best Real Estate Ad of the Year.
We have designed
the packaging for the
biggest selling accountancy software in the world,
and designed top selling supermarket brands.
--
Telephone
+61 2 8356 9799.
Happy
to talk about the quality and resolve we can duly apply.
Marshall Group.
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In
brief.
a. We began
with the philosophy of less is more when building marketing messages,
and corporate image design programs.
b. It has given
us a keen edge in winning work from some of the world's greatest corporations.
And given them the ability to confidently stand out.
c. To bring
out the uniqueness of a client, or a product we begin by stripping away
all the unnecessary.
--
Only genuine
inquiries. Here.
No hawkers
or canvassers allowed.
--
Both words and
style copyright protected.
This page last fiddled with in October 2020.
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