Each vertical has its very own
unique descriptive language.
Impress a vertical by knowing
their unique industry problems.
No1. Sell
to verticals.
  Know the name and number of
all prospects in a vertical market.
Some do's.
Work with talent directly.
Inspire outstanding work.
Be far reaching in vision.
Stay on message.
Always think long term.

And don'ts.
Rely on representatives.
Rely on account executives.
Rely on go-betweens.
Rely on the normal.
Rely on the uncommitted.

          You are invited to contact by either calling,
or by e-mail.
An inquiry link awaits on the left.
          Our output is different.
          And so is our input.
          Well, the usual method of briefing an ad
agency, design group, or mob of web monkeys
is a less than simple line of communication.
          Firstly, you brief your account go between.
          Back at the office they will then brief your
account executive when they get back from their
holidays.
          In turn they will brief their outside designer
and cobble yet another brief for their outside
writer.
          Both the designer and the writer who have
never met you, let alone share your dreams, will
reply with something that may or may not do,
which will be looked at by your busy account
executive, who will flick it on to your go-between,
who will pass it on to you, and tick their box as
done. And then take their holiday.
          To get your brief unsullied through all that
you will need the lungs of a second row opera
singer.
          Best of luck.
          The way you input to us could not be any

more different to the usual creative methodology.
          You brief Greg Marshall who will be doing
the writing and designing. He will be creating all
your work guided by your thoughts on how you
express offering, the image you want to portray,
and how this task at hand fits in with the direction
you want your company to take.
           If this direct-to-disc path is how you would
like to work with those tasked with translating
your internal thoughts to external communications,
then we would like to hear from you.
          Your uniqueness will not be lost when staff
leave, your desires to beat the competition will not
be watered down, and your investment will not be
squandered on anonymous contract temps.
          Your successes will become our successes,
long term, and that is how it should be.
          Do e-mail for a meeting request or asking for
more samples from our thirty-four year body of work.
          Happy to oblige with both.
          Or if you prefer, the telephone number in
Sydney, Australia, is on each page.
          And our physical address is Workspace 320,
Republic 2, 50 Burton Street, East Sydney, New
South Wales 2010, Australia.
          We are waiting to listen.

___________________________________________

Telephone +61 2 8356 9799.

In brief.
a. Talent is often hidden behind rows of go-betweens, and layer-cakes of management. To do more, with less, work direct with your chosen talent.
b. Instill your corporate vision in their brief, and give them the responsibility to get results.
c. To bring out commitment in your talent give them your full confidence, and support them long term.


Words and style copyright protected.
This page updated February 2010.

Inquiry.  -   Home.

  Writing and designing should be
done to a profile, not a fashion.
No new design software can
either write or design for you.
No2. Ads
and print.
  The need for print ads has not
faded but the role has changed.
Good design sells as long as it
fits right in and does not shout.
No3. Logo
and image.
Profile intended visitors seeking
appeal, information, even both.

No4. Web
site builds.