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Some
do's.
Work with talent directly.
Inspire outstanding work.
Be far reaching in vision.
Stay on message.
Always think long term.
And don'ts.
Rely on representatives.
Rely on account executives.
Rely on go-betweens.
Rely on the normal.
Rely on the uncommitted. |
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You
are invited to contact by either calling,
or by e-mail.
An inquiry link awaits on the left.
Our output
is different.
And so is
our input.
Well, the
usual method of briefing an ad
agency, design group, or mob of web monkeys
is a less than simple line of communication.
Firstly, you
brief your account go between.
Back at the
office they will then brief your
account executive when they get back from their
holidays.
In turn they
will brief their outside designer
and cobble yet another brief for their outside
writer.
Both the designer
and the writer who have
never met you, let alone share your dreams, will
reply with something that may or may not do,
which will be looked at by your busy account
executive, who will flick it on to your go-between,
who will pass it on to you, and tick their box as
done. And then take their holiday.
To get your
brief unsullied through all that
you will need the lungs of a second row opera
singer.
Best of luck.
The way you
input to us could not be any
more different to the
usual creative methodology.
You brief
Greg Marshall who will be doing
the writing and designing. He will be creating all
your work guided by your thoughts on how you
express offering, the image you want to portray,
and how this task at hand fits in with the direction
you want your company to take.
If this direct-to-disc
path is how you would
like to work with those tasked with translating
your internal thoughts to external communications,
then we would like to hear from you.
Your uniqueness
will not be lost when staff
leave, your desires to beat the competition will not
be watered down, and your investment will not be
squandered on anonymous contract temps.
Your successes
will become our successes,
long term, and that is how it should be.
Do e-mail
for a meeting request or asking for
more samples from our thirty-four year body of work.
Happy to oblige
with both.
Or if you
prefer, the telephone number in
Sydney, Australia, is on each page.
And our physical
address is Workspace 320,
Republic 2, 50 Burton Street, East Sydney, New
South Wales 2010, Australia.
We are waiting
to listen.
___________________________________________
Telephone
+61 2 8356 9799.
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In
brief.
a.
Talent is often hidden behind rows of go-betweens, and layer-cakes of
management. To do more, with less, work direct with your chosen talent.
b. Instill your
corporate vision in their brief, and give them the responsibility to get
results.
c. To bring
out commitment in your talent give them your full confidence, and support
them long term.
Words and style copyright
protected.
This page updated February 2010.
Inquiry.
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