A good corporate design appeals to its
target audience.
          The design process does not start with the
design, that will more than likely end up with a
logo that pays no attention to the likes or dislikes
of the target audience.
          Our process starts with the uniqueness
of the client and profiling their target audience.
          Start with the basics and everything starts
falling confidently into place as you design.
          We have designed the corporate images
and product brands for a disparate client array.
From Sage, Pinnacle, IBM, the Catholic Church,
the business travel division of British Airways,
trademark attorney, phone company, architects,
business advisory firms, defence contractor,
transport firms, outdoor clothing company, law
firms, accountants, and property developers.
          Once we have completed a corporate
image we can then give you all the Word doc
templates for your stationery including invoices
and statements, and then apply the new image
to your marketing collateral, your building, your
packaging, and your web site.
          All done in-house, all touched by the same
hands, so the message you take to the market
place is cohesive, consistent, and remembered.
           Logos are incredibly important. Every day
we read of one logo buying another for a vast,
often unimaginable sum.
          And yet another winning a contract worth
tens of millions and employing thousands of people.
          All this corporate bustle attributed to a simple
corporate logo that we can instantly conjure up,
materialising between our sparking synapses.
          Are logos really that instantly simple?
          Perhaps just a few lines and fashionable
colours hodgepodged together?
          These mini things are representations of
often massive corporations, just a little compressed.
          Each can sometimes be as much as a global
head office spread of fifteen acres squeezed into a
web plot just twenty pixels square.
           Every touch point with others, from posting
an invoice, to wrapping a parcel, to getting a web
site hit promotes your corporate image.
          Get it right and the rewards can be immense.
          It has to appeal to your market, it has to look
good printed on stationery, it has to look good when
reduced for a web site, and enlarged for signage.
          Logos can certainly look simple, but the long
process in getting them right is certainly complex.
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Telephone +61 2 8356 9799.

In brief.
a. To design a corporate image that is successful within its intended market it must be built up from the fundamental uniqueness of the client, not built around a current design fashion.
b. Corporate logo design is incredibly important when trying to appeal and sell to a market, or when rewriting and reinvigorating the impression of a staid corporation.
c. Logos must work on every touch point from business card to a huge sign atop a Hong Kong skyscraper.

Words and style copyright protected.
This page updated February 2010.

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