We began in 1976 as Greg Marshall and
Associates.
          Which sounds all very brown shag pile now.
          But that was the big trend in nomenclature
for creative firms way back then.
           Everyone from bow tie accountants to
polo necked architects did it.
          Our name has changed but we are still
bound to the same minimalist philosophy we
began with.
          Less is more.
          Now for us, practising in this dark art of
marketing, that means stripping away all the
unnecessary text and imagery from a product,
service, or corporate image, and then giving
emphasis to its fundamental uniqueness.
          This is then a minimalist philosophy in
strategy, not in design.
          A little different from the norm.
          Many of our web and e-brochure layouts,
and corporate images look decidedly rich, and lush.
          Not at all what you would expect from a
seemingly concrete and glass minimalist mindset.
          It has served us well, as our clients have
told us since 1976 that our eyes have been on
them and not dancing with another called fashion.
          Dancing with this fashion cad can be a little
dangerous. If you base working today on winning
the heart of fashion it will betray you as it changes
its mind without even a whisper of a warning.
          Our daily hankering to promote the core
uniqueness of our clients, and their offerings has
meant we have completed marketing campaigns
for some of the biggest corporations of our time.
          These include Unilever, Lend Lease, Nestle,
Xerox, ANZ, IBM, Prudential, Samsung, Chubb,
Sun, Epson, Rothschild, Amdahl, and 3M.
           It has also meant that our work has been
treasured by much smaller firms as HealthCube,
Triosoft, InterCall, Midas, Microcomp, Solution 6,
Peregrine, Brio, Catalyst, Pinnacle, and Codistri.
          Back in 1976 we could not have seen what
an advantage our approach would prove to be.
          From these basic building blocks we can
construct any manner of communication.
          We have designed the best stand at The
Sydney Motor Show, won the Polaroid award for
Best Ad of the Year, and also won the Sydney
Morning Herald Best Real Estate Ad of the Year.
           We have designed the packaging for the
biggest selling accountancy software in the world,
and even designed top selling supermarket brands.
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Telephone +61 2 8356 9799.

In brief.
a. We began with the philosophy of less is more when building marketing messages, and corporate image design programs.
b. It has given us a keen edge in winning work from some of the world's greatest corporations. And given them the ability to confidently stand out from their competitors in both understanding of their offerings, and clarity of their corporate style.
c. To bring out the uniqueness of a client, or a product we begin by stripping away all that is not necessary.

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This page updated February 2010.

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