If you have a web site that is not performing
as your number one salesperson, what do you do?
          Do you hand pick a new web team, only to
have its wasteful history perfectly repeat itself?
           Web designers are not usually marketers,
and marketers are not usually web designers.
          Well we are, so the failures of all-singing,
all-dancing web sites are all too obvious to us.
          Without guidance on the marketing front
web designers serve up the normal fare of layout
busyness to replace offer substance.
          Our approach to web site design could
not be more different.
          Before keyboard touches code we profile
the target visitors to a client site.
          Are they being driven there because the
client wants to serve up appealing images and
text to sell them a product or service?
          Are they being driven there because the
client wants to serve up technical information on
topics like implementation, procedures, patches,
case studies, research results, or even invites
to join a technical forum?
          Once the target is fully profiled, we then set
about designing the site to suit, using crafted images
and hewn text to comfort the target, and sell.
          So our sites are not the usual fare of cheap
royalty free photographs of over-staged models
posed in over-staged offices.
          Our sites, like all of our work, cuts all back
to the uniqueness of the client, and builds on that.
          Visit the site of one of our clients and it looks
simply like them, no busy extras added.
           If you read this and ponder whether we
view web sites in a pure clinical, simple way then
we would like to correct that right here, right now.
          The web is so exciting, it does not require
$5,000 of ideas and $20,000 more of life-limited
printing to get a sell in front of targets.
          It is instant.
          It can evolve.
          It can instantly evolve.
          And like an electric guitar amplifier it has its
own excitement. Turn the amp up and it does not
just get louder, it distorts the sound to produce a
whole new range of harmonics. Jimi Hendrix is not
remembered for being loud, he is remembered for
his sound. We turn the creativity up.
          We want clients to be remembered for their
sound, which is uniquely theirs, played out across
the so very different stages of corporate design,
printed ads, e-brochures, and electric blue html.
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Telephone +61 2 8356 9799.

In brief.
a. Web sites are usually designed by individuals who are just web site designers and don't have the skills in marketing a corporation across all mediums, departments, and certainly have not mentored sales teams for thirty-four years.
b. Most sites are built to both a low budget and low priority, use cheap page layout templates, plain words, and cheap royalty free images.
c. Most web sites are treated as a chore, with little understanding of what can be achieved in overcoming geographical boundaries, boosting sales, and increasing awareness by this staggering medium.

Words and style copyright protected.
This page updated February 2010.

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