First of all you need to decide if you want
to be found with a Google search.
          If your business competes with many
others with similar products or services then
you certainly need to be found quickly in order
to argue why you are the far worthier choice.
          If you have a unique offering like we do
with a vertical marketing method then you do
not want firms seeing what you do and try to
copy. We have not optimised this site, and our
marketing relies on approaches to firms we want
to work for, and by recommendation.
          We have a rather large 20 year head start
on relationships with vertical associations around
the world and we want to keep it that way.
          If you want to hide away, then make your
web site an appealing server of information, with
insight to your personality, and then get back to
your marketing.
          If you do want to optimise your web site
for Google searches then your real primary goal
is to build site traffic, so we will start with some
very commonsense tasks.
           Firstly, we will arrange Google AdWords
in each of your key word categories, and the key
word categories of your closest competitors.

          Secondly, we will establish the dates of the
last 10 times your site was indexed by Google.
We will also establish what parts of your site
Google indexed on each of these occasions,
and plot the trends. We will also do this for your
competitors that Google ranks on the first page of
the key word searches you want to feature in.
          Thirdly, we will change the parts of your site
that Google indexes in line with these competitors.
After each Google site submit, your site will climb
ever higher in rankings. This compare-and-revise
process will be ongoing until your ranking exceeds
competitors.
          Fourthly, we will write your description tags
for each search word so you read like the more
appealing choice than those listed around you.
          You will be shown what Google indexes
on your site according to their current algorithm.
          You will be surprised, and perplexed, this
will include seemingly random excepts of html text,
excepts of text in pdfs, tags in pdfs and also the
information description of some images.
          The search pattern, and hence what needs
to be changed, will emerge from comparisons to
your past indexes.
          It just takes work, not magic.